Expertise in your corner. Clarity in your business.
Highwood works alongside auto repair shop owners to manage their marketing relationships, understand what’s working, and identify opportunities for growth. We’re not another marketing agency. We’re an experienced, independent partner working on your side of the table. We help shop owners navigate a path to success.
We call it Marketing Success Management.
Marketing Management
Running a busy repair shop is enough work without having to manage multiple marketing providers. We take that responsibility off your plate, acting as your primary point of contact and helping keep your marketing on track.
Coordinating with marketing agencies and other providers
Reviewing strategy, campaigns, and ongoing priorities
Evaluating new marketing opportunities and proposals
Keeping your providers accountable and your marketing aligned with business goals
Marketing Insights
Marketing reports can tell you a lot, but knowing what to do with that information is another story. We review your marketing performance so you dont have to, connect the dots, and turning the numbers into practical guidance.
Advertising spend and campaign performance
Search rankings and organic visibility
Lead generation, call tracking, and customer acquisition
Marketing budgets, effectiveness, and opportunities for improvement
Clear recommendations. Not just another report.
Business Performance
Getting potential customers to your shop is only part of the equation. We look at what happens next, using the information inside your business to identify missed opportunities, operational bottlenecks, and areas for improvement.
Shop Performance Analysis
Every month we review data from your shop management software and CRM to bring you regular insights on customer acquisition and retention, ARO, close ratios, customer behaviours and more. We often find hidden trends that aren't immediately obvious to shop owners, and these can often unlock the solution to revenue bottlenecks.
We track revenue and marketing metrics in a customized dashboard and meet with clients monthly to review it all, and if you feel like something isn't working in your shop, turn us loose and we'll go digging for answers!
Call & Service Advisor Analysis
We perform quarterly audits on inbound customer calls through your call tracking systems. These often hold valuable insight into sales gaps, missed opportunities, regular objections that may be holding you back, as well as Service Advisor weaknesses and training gaps.
We're not here to upend your sales process, but to bring you visibility on possible issues. You decide if those require action or not!
